Business Writing Blog | Hurley Write

Too many workers – and sometimes entire organizations – treat writing as though it’s an add-on task that’s secondary to their “main” work, not realizing that writing IS core work, and oftentimes the deliverable, serving as the connective tissue between objectives and achievements.

What do you do when the personal tastes of one person end up commandeering the entire writing process at a company? Unfortunately, this situation can be more damaging to the business than it first appears. Learn how to spot this problem and fix it.

The pros at Hurley Write share their top four ways to tangibly improve the quality of your team’s writing outputs TODAY.

Boosting the signal strength of your written content is a powerful way to ensure your team’s writing achieves its objectives and improves business outcomes.

Good user experience in writing is key to ensuring documents produce intended results. Learn about the 3 pillars of user-friendly writing.

The the end of human writers? Not yet! ChatGPT and other AI writing tools are useful in the creation process, but your documents still need human touch.

When a document leads the reader through a logical structure, the reader can connect ideas and remember the material. Apply these smart structures to your writing.

Your employees can write better than they currently are. In fact, the companies that see the best returns are ones where writing isn’t a core business activity.

Smart businesses use a mix of educational and sales content to appeal to prospects throughout the buyer’s journey.

Monroe’s Motivated Sequence suggests a five-step structure to persuade audiences to act. Apply this to your documents for great results.